INFINITI of Ontario Clinches the 2021 DealerRater INFINITI Dealer of the Year Award in California for Superior Customer Experience
Across California, INFINITI of ONTARIO is Best-reviewed by INFINITI Shoppers
Ontario, CA – February 05, 2021 – INFINITI of ONTARIO is awarded a 2021 Dealer of the Year Award by DealerRater, a leading car dealer review and reputation management platform and company of Cars.com Inc. Dealer of the Year Award recognizes auto dealerships across the U.S. and Canada that are evaluated first-hand by shoppers and report best-in-class in customer service, quality of work, friendliness, pricing and overall experience in their reviews.
"More than one million car shoppers wrote a review on DealerRater.com in 2020, recognizing those dealerships that strived for an outstanding customer experience, and INFINITI of ONTARIO stood out among peers in California," said DealerRater General Manager Jamie Oldershaw. "In today’s stay-at-home economy it is critical for dealerships to deliver customer experiences that meet shifting shopper expectations and INFINITI of ONTARIO provided superior customer service in 2020."
Top-Reviewed Dealers Prioritized Covid-19 Safety Protocols
The Dealer of the Year Awards indicate the value car shoppers place on dealers’ adaptability to pandemic realities. Dealers who implemented Covid-19 health and safety protocols, such as masks, social distancing, and sanitization, received more positive reviews at a rate of nearly 30 to 1.2
Strong Dealer Engagement and Review Response Rate Critical for Success
The digital engagement of employees at dealerships proved especially critical this past year as car shoppers conducted the bulk of their research and vehicle purchase online. A shared habit of recognized dealers is review response rate, with 80% of award-winning dealers responding to customers at double the average response rate.1 Dealers that go above and beyond traditionally respond within 24 hours.
Additionally, about 75% of winners provide their staff with Employee Profile Pages on DealerRater, which allows car shoppers to ask questions and connect with individual salespeople at a dealership before ever stepping on the lot.1
1 DealerRater Internal Data, January 2021
2 DealerRater Internal Data, October 2020
INFINITI of ONTARIO Wins the 2021 DealerRater Consumer Satisfaction Award for Outstanding Customer Experience
Recognized for Top-tier Reviews from Car Shoppers across the U.S., INFINITI of ONTARIO Has Made a Habit of Exceeding Expectations
Ontario, CA – February 05, 2021 – INFINITI of ONTARIO was awarded a 2021 Consumer Satisfaction Award by Dealer rater, leading car dealer review and reputation management platform and company of Cars.com Inc. Consumer Satisfaction Awards recognize the top 10% of auto dealerships delivering exceptional customer service as rated by online reviews.
Top-Reviewed Dealers Prioritized Digital-First Services
Features such as online and video chat, at-home delivery and virtual walkarounds were significant drivers of positive reviews. Forty-eight percent of winning dealers were badged on Cars.com and DealerRater.com for Home Delivery and Virtual Appointment.1
Consumer Satisfaction Award Methodology
Consumer Satisfaction Awards are given to the top 10% of U.S. new-car dealers as well as independent and Canadian dealerships that earn at least 25 reviews and maintain a minimum average review rating of 4.0 out of 5.0 during the 2020 calendar year.
1DealerRater Internal Data, January 2021
2DealerRater Internal Data, October 2020
Founded in 2002, DealerRater reviews cover 44,000 U.S. and Canadian dealerships, including a network of more than 5,000 Certified Dealers, that reaches an audience of more than 34 million consumers each month.